This is a very complicated topic. It also has social implications. Basically, the world we are living in is more and more focused on forming the public opinion in one direction. And this direction is called : Rihanna, Champions League, Ronaldo, Kim Kardashian etc. In other words - national dulling. I do not wantto say brainwashing , because it has a slightly different meaning.
The point is that the guys that are already famous rule YouTube. Youtube is not what it once was. The platform for the regular working guy, to express his/her opinion. Not any more. I donot understand the logic - peoplewho do not need advertisement get it for free. It is mind blowing.
See this analysis in the following video.
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